180: Your Business is Not Your Baby: How to Build a Sellable Company

February 24, 2025•1 min read

Is your business truly valuable—or just another job you’ve created for yourself? In this episode of Succession Stories, Laurie Barkman speaks with Justin Goodbread, award-winning exit planner, best-selling author, and serial entrepreneur who has built and sold six businesses.

Justin shares how he doubled the value of his financial services firm in just 18 months, the key to making your business a transferable asset, and why your business isn’t your baby—unless it’s an ugly one. Tune in for actionable insights on scaling, selling, and finding joy beyond the exit.

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Connect with Justin Goodbread:

https://www.linkedin.com/in/justingoodbread/

https://www.justingoodbread.com/

This Show is Sponsored by The Business Transition Sherpa®

100 percent of owners will leave their business one day. But few are prepared. Are you?

Learn what every entrepreneur needs to know about making your business more scalable and sellable!

✨📖 Get your FREE digital copy of The Business Transition Handbook here: https://btsherpa.com/book

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Connect with Laurie Barkman:

LinkedIn: https://www.linkedin.com/in/lauriebarkman/

Website: https://btsherpa.com/home

Book: https://btsherpa.com/book

Course: https://btsherpa.com/course

Videos: https://www.youtube.com/@TheBusinessTransitionSherpa

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For all episodes visit: https://successionstories.libsyn.com/site

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Laurie Barkman

Laurie Barkman, The Business Transition Sherpa, emphasizes the importance of planning for the exit of a business, citing that only 20% of companies in the lower middle market have an intention to sell. She highlights the need for an ownership succession plan, estimating the value of the business, addressing risk tripwires, and embracing a sell-ready mindset.

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