Meet
Martin
Barkman
Growth & Go-to-Market Advisor
Meet
Martin Barkman
Growth & Go-to-Market Advisor
“Sustainable growth is built on disciplined execution.”
By creating a scalable go-to-market engine, companies become more resilient, more profitable, and ultimately more valuable.
Martin Barkman helps founder-led technology, manufacturing, and supply chain companies accelerate growth by building scalable go-to-market strategies that increase enterprise value.
As a growth strategist and former technology CEO, Martin works with leadership teams to strengthen market positioning, commercial execution, and revenue operations, creating businesses that are more competitive today and more valuable tomorrow.
Whether a company is preparing for rapid growth, attracting investment, pursuing acquisitions, or planning for an eventual ownership transition, Martin helps build the commercial engine that supports long-term success.
GTM Executive Experience
Martin brings more than 25 years of leadership and go-to-market experience across venture-backed software, enterprise technology, manufacturing, and management consulting.
He served as CEO of SmartOps, leading the software company through its successful acquisition by SAP. Following the acquisition, Martin progressed through different roles with increased responsibility including Senior Vice President and Chief Marketing Officer for SAP Supply Chain Management, where he led global strategy and go-to-market execution for one of SAP's largest solution portfolios.
Earlier in his career, he was a management consultant with McKinsey & Company and held manufacturing leadership roles with Procter & Gamble. These roles underpin his expertise in commercial growth and operational strategy.
Areas of Expertise
Martin advises founders and executive teams on the commercial strategies that drive sustainable growth, including:
Go-to-market strategy
Market positioning and messaging
Product launch strategy
Sales organization design
Revenue operations and forecasting
Go-to-market strategy
Market positioning and messaging
Product launch strategy
Sales organization design
Revenue operations and forecasting
CRM strategy and implementation
Enterprise sales processes
Channel and partner strategy
Commercial operating models
Executive growth advisory
CRM strategy and implementation
Enterprise sales processes
Channel and partner strategy
Commercial operating models
Executive growth advisory
Education
Martin earned a Bachelor of Science in Chemical Engineering with Distinction from Cornell University and an MBA in Finance from The Wharton School of the University of Pennsylvania.
Connect
Whether you're preparing for your next phase of growth, improving your commercial execution, Martin can help.